Content Marketing Instructor (Freelance)

Learn N’ Digital

● Delivered training courses, workshops, and webinars on content creation for marketing professionals and aspiring content creators.
● Designed and taught curriculum covering storytelling techniques, marketing content strategy, and practical applications of AI tools in content production.
● Simplified complex content marketing concepts into practical, hands-on training sessions for diverse skill levels.
● Kept training material updated with emerging trends and tools in AI-driven content creation.

Content Marketing Manager

WideBot AI

● Directed all marketing copywriting across company touchpoints, ensuring a consistent brand voice.
● Led a full content team of copywriters, graphic designers, and motion graphics designers, overseeing quality and delivery timelines.
● Planned and managed social media strategy end-to-end, from content calendars to full-cycle campaign execution.
● Managed relationships with influencers and PR agencies, and coordinated conferences and brand events.
● Partnered with UX/UI, product, and engineering teams to craft user-centered product content.
● Produced performance reports to track content effectiveness and guide strategy.

Content Lead

Fekra IT

● Directed content strategy and managed all marketing copywriting across company activities, ensuring consistent tone and quality.
● Led editorial planning and content production for the content team, from concept development to final copy-editing before publication. ● Wrote and optimized SEO-driven articles, ad copy, and product content to strengthen organic visibility.
● Aligned copy strategy across marketing channels, shaping tone for sales emails, banners, and brochures.
● Delivered regular content performance reports to track and improve reach and engagement.

Creative Content Producer & Scriptwriter (Contract)

TeN TV

● Produced written content spanning articles, social posts, advertisements, and video scripts.
● Collaborated with the digital marketing team to align video content with audience engagement goals.
● Managed the video production process from concept through delivery, including scriptwriting and voice-over.
● Developed original screenplay concepts and adapted stories into broadcast-ready scripts.
● Created social media reels, infographics, and visual storytelling content.

Web Content Editor & Journalist (Contract)

Al-Thurya News

● Researched, wrote, edited, and proofread news stories, features, and articles under tight deadlines.
● Covered press launches, court proceedings, and public events to source original stories.
● Interviewed key sources and witnesses to strengthen reporting accuracy and depth.
● Wrote scripts for video content alongside written news coverage.

Content & Social Media Manager (Part-time)

National Bank of Egypt SC

● Directed social media campaigns promoting the club’s teams, activities, services, and news.
● Created and curated engaging text, image, and video content aligned with audience trends.
● Monitored web traffic and SEO performance to refine content and posting strategy.
● Trained colleagues on cohesive social media practices across platforms.
● Managed community engagement, responding to customer feedback and online reviews.

Senior Copywriter & E-commerce Content Writer

ExpandCart

● Collaborated with the Director of Marketing and Sales to build long-term content plans and editorial strategies that grew brand awareness.
● Led content strategy for e-commerce and retail campaigns, from product copy to long-form guides and email marketing.
● Supervised a team of writers and coordinated freelance contributors on large-scale content projects.
● Wrote scripts for YouTube, reels, podcasts, and social ads, alongside blog and SEO content.
● Partnered with UI/UX and design teams to create copy-supporting visuals.
● Tracked content performance metrics — traffic, engagement, and conversions — to continuously optimize output.

Content Creator & Copywriter

eMarketing

● Wrote clear, well-researched copy for email campaigns, landing pages, and client marketing projects.
● Collaborated with designers, PR, and cross-functional teams on integrated marketing initiatives.
● Conducted research and interviews to inform high-quality content development.
● Applied SEO principles to maximize content reach and visibility.

Social Media Administrator (Part-time)

7Nujoom – Fission Egypt

● Managed day-to-day social media content and community engagement across platforms.
● Supported brand visibility through consistent posting and audience interaction.

Web Content Producer & Content Writer

Digital Marketing Community (DMC)

● Researched, wrote, and published SEO-optimized articles, reviews, and case studies on e-commerce, digital marketing, and social media trends.
● Designed article pages and infographics to support content on the company website.
● Wrote press releases, official correspondence, and reports on social media platform updates.
● Created and managed social media content aligned with editorial guidelines.
● Updated published content to reflect evolving SEO strategies.

Early Career

● Journalist & News Editor — Sada Al-Arab Electronic Press (Full-time), 2016 – 2017
● Multimedia Journalist & News Editor — Almesryoon.news (Full-time), 2016 – 2017
● Reporter & News Editor — Fekra Post Electronic Press (Freelance), 2016 – 2017
● TV Producer, Scriptwriter & Program Writer — Al Oroba Satellite Channel, 2014 – 2015
● Journalist & News Editor — Al-Sabah El Araby Electronic Press, 2013 – 2014